Betty Crocker & her Cookbook that Changed How America Cooks

In 1950, Betty Crocker’s new picture cookbook hit the shelves, with sales that rivaled that of another big book, The Bible. To date, it has sold more than 75 million copies. Created in 1921 by a flour company, Betty Crocker became the most trusted advisor to American cooks. This fun illustrated lecture by historian Leslie Goddard, Ph. D., looks at how Betty Crocker was invented, why her cookbook has endured and what makes her so iconic. It’s perfect if you’re feeling like cooking up some nostalgia. This lecture is funded by a Quad City Plus 60 grant. 11:30am -1:00pm; $10.00 Class ID: 13330